IKEA India launches BOTANISK
- Posted By
10Pointer
- Categories
Economy
- Published
11th Mar, 2020
-
- IKEA, the world’s leading multichannel home furnishings retailer unveiled a new limited-edition collection named BOTANISK, a handmade collection that adds to the fun of growing your own indoor zen garden.
- BOTANISK is a collaboration between IKEA in-house designers and six social entrepreneurs in Thailand, India, Romania and Jordan.
- These entrepreneurs and social businesses share a common goal: to create jobs for vulnerable groups far from the labour market.
- BOTANISK consists of pots, pot hangers, baskets, hanging planters, hand towels, throws, aprons, cushion cover and more, made of natural tactile materials like banana fiber, jute and better cotton, just like the colors, the materials have been picked to reflect the botanical theme.
- The BOTANISK collection enabled the handloom weavers and women artisans to get the much-needed work in their own villages.
