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Reinvention of the heritage products of Jamakkalam’s

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  • Categories
    History & Culture
  • Published
    8th Apr, 2021


The Weavers are re-designing the Bhavani Jamkkalam, a GI-tagged product, to playful fabric blends and color patterns, for securing it from vanishing out completely.

About the Bhavani Jamakkalam

  • Bhavani Jamakkalam isreferred to blankets and carpets which are manufactured in Bhavani, Tamil Nadu.
  • GI- Tag: Bhavani Jamakkalam is a GI-tagged product that was recognized as a Geographical indication by the government in 2005-6.
  • Weaving Community: A community of weavers called Jangamars
  • Basic material: The blanket is weaved by using colored coarse threads which are called Jamakkalam.Two types of jamakkalams are produced in Bhavani.
  • The first type is made from coarser cotton threads.
  • The second type is made of artificial silk threads.
  • Loom: A pit loomis used to weave jamakkalams which are made of wood.
  • Protection: The hand weaved jamakkalams from Bhavani have faced competition from the power-loom products. So, the Government of Tamil Nadu enacted laws to outlaw the use of power looms.
    • Now, producing it in power looms violates the Handloom (Reservation of Articles for Production) Act, 1985.

Geographical indication (GI)

  • It is a sign given to products that have a specific geographical origin and possess qualities or a reputation that are due to that origin.
    • Geographical indications are typically used for agricultural products, foodstuffs, wine and spirit drinks, handicrafts, and industrial products.
    • In India, Darjeeling tea was given the first GI tagged product, in 2004-05.

Legal Support

    • India enacted the Geographical Indications of Goods (Registration and Protection) Act, 1999 has come into force with effect from 15 September 2003.
    • GIs have been defined under Article 22 (1) of the WTO agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS) Agreement.
    • It is also covered as an element of IPRs under Articles 1 (2) and 10 of the Paris Convention for the Protection of Industrial Property.

Issuing Authority

  • In India, GI tags are issued by the Geographical Indication Registry under the Department of Industry Promotion and Internal Trade, Ministry of Commerce and Industry.