Seventeen online streaming providers have announced the adoption of an ‘implementation toolkit’, under the aegis of the Internet and Mobile Association of India (IAMAI). This ‘toolkit’ is in furtherance to the Universal Self-Regulation Code that IAMAI had introduced in September 2020, which was rejected by the Government.
Furthermore, on 16th February 2021, the Supreme Court asked the Centre on the measures it plans to take to regulate content on over-the-top (OTT) video streaming platforms such as Netflix and Amazon Prime Video.
Internet usage has been growing in India, becoming a marketplace for ideas, an opportunity for content creators to reach more people than ever before, and a new medium for entertainment and education. In light of this, both the government and the industry should appreciate the new space that the internet has given to free speech in India and, as a result of it, the need to adopt a more self-regulatory and freedom-oriented regulatory approach.