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‘village rice’ of Tamil Nadu

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    2nd Jun, 2021


In a major boost to India’s non-basmati rice exports potential, two consignments of 4.5 MT of patented ‘village rice’ of Tamil Nadu was exported to Ghana & Yemen via air & sea routes.

  • In March, 2021, the first consignment of ‘red rice’, which is also a non basmati rice, from Assam was exported to the USA.
  • They were exported by a startup Udaya Agro Farm.

About the Village rice

  • Property: It is enriched with protein, fibre, and a variety of minerals.
  • Source: Village rice is sourced directly from farmers of Thanjavur, which is also known as rice bowl of Tamil Nadu.
  • Export promotion: APEDA assisted Udaya Agro Farm plans (Start up) to increase volume of exports of ‘village rice’ in the coming months.
  • Non-basmati rice exports to African and Asian countries from India takes place from Kakinada, Vishakhapatnam, Chennai, Mundra and Krishnapatnam.
  • Recently a consignment of rice was exported from the Paradip International Cargo Terminal, Odisha to Vietnam.
  • This was for the first time in recent years, non-basmati rice was exported from Paradip Port.

Red Rice

  • Red Rice is Iron rich.
  • It is grown in Brahmaputra valley of Assam.
  • It is grown without the use of any chemical fertilizer.
  • The rice variety is referred as ‘Bao-dhaan’, which is an integral part of the Assamese food.
  • Export promotion: The government had set up the Rice Export Promotion Forum (REPF), under the aegis of the APEDA.
  • REPF has representations from rice industry, exporters, officials from APEDA, ministry of commerce and directors of agriculture from major rice producing states including West Bengal, Uttar Pradesh, Punjab, Haryana, Telangana, Andhra Pradesh, Assam, Chhattisgarh and Odisha.

Agricultural and Processed Food Products Export Development Authority (APEDA)

  • It is an Indian Apex-Export Trade Promotion Active government body.
  • It was set up in 1986.
  • It was set up by the Ministry of Commerce and Industry under the Agriculture and Processed Food products Export Development Authority.