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Jammu & Kashmir launches ‘PARVAZ Market Linkage scheme’

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  • Categories
    Polity & Governance
  • Published
    10th Aug, 2022


The government of Jammu & Kashmir launched the “PARVAZ Market Linkage Scheme”.

  • This is an innovative Market Linkage scheme that has tremendous potential to uplift the economic conditions of farmers across Jammu and Kashmir.

About PARVAZ Market Linkage Scheme

  • The PARVAZ scheme was launched with the aim of creating market linkage support for shipment of Agriculture & Horticulture perishables from Jammu and Kashmir.
  • Under the scheme, the government will provide a subsidy of 25% on freight charges, in a bid to carry perishable fruits through Air Cargo. Subsidy will be provided to farmers through Direct Benefit Transfer mode.
  • Scheme is being implemented by Jammu & Kashmir Horticultural Produce Marketing and Processing Corporation (JKHPMC).
  • JKHPMC is spreading awareness among farmers regarding the significance of PARVAZ scheme so that they could benefit from it.

Significance of the Scheme

  • Government has made the documentation work related to the scheme simple and easy.
  • Farmers will get the subsidy on time, under the scheme. 
  • This scheme seeks to benefit the farmers in doubling their income. 
  • Thus, it will ensure economic and social welfare of the farmers. 
  • They will receive the price of their produce directly in their bank account and no intermediary will get involved.

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