The World Federation of Direct Selling Associations (WFDSA) has recently published a report called “The Global Direct Selling – 2019 Retail Sales”.
India was ranked 15th in the global direct selling industry with sales of USD 2.477 billion in 2019.
This has shown a growth of 12.1% in comparison to the 19th rank in 2018.
The ranking has been topped by the United States (US) which contributed 20% of the global direct selling industry with sales of USD 35.21 billion, followed by China with 13% contribution at 2nd rank, and Korea and Germany with 10% contribution each at 3rd position.
In terms of the number of direct sellers, India has been ranked at 6th position, providing employment to 57.50 lakh people.