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AYUSH for Immunity Campaign

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    18th Aug, 2020
  • The Ministry of AYUSH launched a three-month campaign on Ayush for Immunity recently.
  • Theme: Accessible and affordable health for all through Ayush solutions.
  • Key objective: To acquaint people with valuable information about strengths of various Ayush-based solutions for enhancing immunity and preventing diseases.
  • The immunity message revealed how simple measures adopted in daily lives can go a long way in preventing diseases.
  • It emphasized need for behavioural change in people towards immunity enhancing steps, and the positive role of traditional medicines and practices in enhancing immunity.